February 2, 2012

The PRWeek Healthcare Newsletter provides news, features, and campaigns delivered directly to your inbox. To access the full text, simply click the headline.

Latest Healthcare Articles

Teva places '09 as 'Year of Affordable Healthcare'

WASHINGTON: Teva Pharmaceuticals USA launched its first campaign on February 10 to raise awareness about the economic value of generic drugs as the US prepares for the possibility of healthcare reform in 2009.
 

Vet-Stem helps man's best friend

Just because your pet pooch can't complain, doesn't mean his or her arthritis is any less painful.
 

New administration spawns shift in healthcare skills

Public policy fights have made healthcare a political buzzword, resonating with the millions of Americans who want better and more affordable medical coverage.
 

On MM&M

Bayer runs "corrective" Yaz ad, agrees to preclearance

Bayer is shelling out $20 million to air a rare remedial TV ad campaign for its Yaz birth control pill as part of a settlement with FDA and 27 states over charges of deceptive advertising. Bayer also agreed to submit all ads to FDA for preclearance for the next six years.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

Podcasts

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Healthcare Blog Posts

FDA to propose nutritional label standards
The Food and Drug Administration (FDA) plans to propose standards for nutrition labels that are placed on the front of packaging on food products.

Edelman Trust Challenge

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Take the Edelman Trust Challenge and discover how to credibly engage audiences—and build their trust—in any of the world's top 20 countries. It just might change how you communicate.

PRWeek Awards



 

PRWeek Awards 2009

 

Join us on March 5 at Tavern on the Green in New York for a spectacular evening. Don't miss your best chance to meet prospective clients and industry luminaries, as well as reward staff for a job well done. This is THE industry event of the year. Space is limited so click here to place dinner reservation today.



Agency Business Report 2009

PRWeek is now accepting agency financial information for its 2009 Agency Business Report, including rankings. The rankings will appear in the April 27 issue of PRWeek. All agencies are encouraged to submit information. This year's process has been moved entirely online. The deadline for submission has been extended to March 6, 2009 at 6 pm EST. To submit your information, click here.

Webcast: Measurement in an uncertain economy

PR professionals will discuss the cases they make for measurement and how it impacts the bottom line. Speakers include Saswato Das, director, global communications, SAP AG, and Bill Margaritis, SVP of worldwide communications and IR, FedEx; and Tim Marklein, EVP of measurement and strategy, Weber Shandwick 

Date: February 17, 2009
Time: 1:00pm est/10:00am pst

Click here for more information and to register for FREE.

Sponsored by BurrellesLuce 

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