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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.


The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Service companies find silver lining in recession

NEW YORK: Companies providing PR products and services are reporting an uptick in business due to customers hit by new economic crisis-related needs.
 

PRN appoints Ninan Chacko new CEO

NEW YORK: PR Newswire (PRN) has appointed Ninan Chacko its new CEO. He will take the post in late March following the planned retirement of current CEO Charles Gregson.
 

Pitching to gift guides, DTV effect on PSAs, more

What effects will the conversion from analog to digital have on my PSA in rotation?
 

Holding-company synergy buoys digital initiatives

As clients embrace digital marketing initiatives, digital practice groups are working with other organizations within holding companies to cross-pollinate expertise and define the scope of work.
 

SEO can play a key role in brand awareness on the Web

As the number of consumers seeking information online has grown, ensuring that client companies sit at the top of search engine listings has become an integral part of core PR strategy.
 

Lengthening reach for broadcast video

Guaranteed placement can play an important and useful role in video and Web strategy, by Craig McGuire
 

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.




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