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This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Facebook's branding power, celeb spokespeople, more

How can I use Facebook to build brand 'personality?'
 

Sports franchises win fans with social media

From the season-ticket holder to the avid supporter who lives far away, social media tools are helping sports franchises keep all fans engaged.
 

Does your publicity deliver value?

When budgets are being scrutinized in a tight economy, agencies are often asked if publicity delivers value.
 

Tweet furor mustn't quell online candor, creativity

No one with a Facebook page or Twitter account could fail to have sympathy for the Ketchum staffer, whose Tweet about his client FedEx's home city of Memphis, TN, led to recriminations from the company and apologies from the firm.
 

E-mail newsletters engage the press and public alike

E-mail newsletters like DailyCandy, Thrillist, and Ideal Bite offer subscribers inside tips on the hottest trends, restaurants, and products. A single, hyperlinked mention of a company on one of these has caused products to sell out and Web sites to crash.
 

Products & Tools column

Expert Q&A: Peter Himler, co-developer of MatchPoint and founder of Flatiron Communications

MatchPoint, a search application tool for PR professionals who engage in media outreach, launched on February 2 . Peter Himler, the application's co-developer, answers questions about how the system works and keeping up with media industry turnover.
 

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.



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