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Latest Healthcare Articles

Salmonella scare spurs a boost in online outreach

Salmonella scare spurs a boost in online outreach

WASHINGTON: The investigation into a salmonella outbreak in peanut butter has companies, federal agencies, and associations focused on online communications to keep consumers informed.
 
Blum's passion feeds Yum Brands' varied efforts

Blum's passion feeds Yum Brands' varied efforts

Jonathan Blum has spent nearly 20 years with Yum Brands' restaurants. With brands including KFC, Taco Bell, and Pizza Hut, it is the largest restaurant company, outnumbering McDonald's locations.
 

On MM&M

Advil ads take all-in-one approach

Advil ads take all-in-one approach

Wyeth Consumer Health has launched a TV and print ad campaign for Advil advising consumers that they can do more with fewer bottles of OTC pain meds clogging up their purses, thanks to "The Every Pain Reliever."
 

J&J 2008 full-year sales increased 4.3%

Johnson & Johnson announced sales for the year 2008 of $63.7 billion, an increase of 4.3% over 2007.
 

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Healthcare Briefs

Partnership for Prevention hires Gould as president
WASHINGTON: The Partnership for Prevention named Robert Gould its president, effective May 15. 

GlobalHealthPR adds Mexico, Brazil firms to network
WASHINGTON: GlobalHealthPR added two firms to its network, including PR Partners in Mexico and Tino -- Projetos em Comunicação in Brazil.

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PRWeek is now accepting agency financial information for its 2009 Agency Business Report, including rankings. The rankings will appear in the April 27 issue of PRWeek. All agencies are encouraged to submit information. This year's process has been moved entirely online. The deadline for submission has been extended to March 6, 2009 at 6 pm EST. To submit your information, click here.

Webcast: Measurement in an uncertain economy

PR professionals will discuss the cases they make for measurement and how it impacts the bottom line. Speakers include Saswato Das, director, global communications, SAP AG, and Bill Margaritis, SVP of worldwide communications and IR, FedEx; and Tim Marklein, EVP of measurement and strategy, Weber Shandwick 

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