This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Social media training, tips on radio actualities, more

Do standard media training techniques apply to social media opportunities, such as Web videos?
 

Ketchum employee's Tweet causes client controversy

MEMPHIS, TN: A Tweet by a Ketchum staffer that was visiting agency client FedEx in its hometown prompted an angry memo that reached executives on both sides and the blogosphere.
 

SAP turns controversy into an opportunity

The software company utilized a blogger crisis to clarify itself as well as explain business strategy
 

YouTube channel for Congress builds dialogue, transparency

A YouTube channel for Congress with separate "hubs" for the House of Representatives and the Senate launched January 12. While some members of Congress already maintained YouTube channels, the new space centralizes all the videos and allows users to search for their elected officials by clicking on a map.
 

Radio still a key factor in media coverage

New technologies, among other factors, help RMTs to remain a good tool for client exposure.
 

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