February 9, 2012

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Latest Technology Stories

TurboTax welcomes freeloaders in latest social media endeavor

TurboTax's online services got a 37% jump in use last year, driven by its free tax preparation offerings that focus on simpler forms, such as the 1040EZ.
 

LGBT Web site uses pride events in launch PR

PARK CITY, UT: A new Web site for the LGBT and LGBT-friendly communities is incorporating gay pride events into the PR strategy for its launch on January 15.
 

Shift cuts 10% of staff

BOSTON: Shift Communications has cut about 10% of its workforce in response to gloomy PR forecasts in 2009.
 

FearNet spooks the competition

FearNet is a multiplatform network for horror fans that includes a Web site (FearNet.com), mobile service, and digital cable on-demand service. It was created by Comcast, Lionsgate, and Sony Pictures Entertainment, and DKC helped launch it on Halloween 2006.
 

Technology Briefs

Fujifilm Canada taps MS&L
ONTARIO: Fujifilm Canada recently tapped MS&L Toronto as AOR for its digital camera division.

Herzog to lead digital media for Quinn & Co. PR
NEW YORK: Quinn & Co. Public Relations recently promoted Allie Herzog to the role of digital media manager, where she will oversee all digital media services for the agency's real estate, travel, and food, wine, and spirits practice areas. 

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Technology Blog Posts

Holding companies weigh in on Microsoft-Yahoo deal
The major PR and advertising companies - WPP, Omnicom, Publicis Groupe, and Interpublic Group - have thrown their support behind the proposed Microsoft and Yahoo search partnership.

Fundraising for the Red Cross with Twitter
Neal Gorman, chairman of the Brooklyn Chapter of the American Red Cross, is using Twitter to raise money as he runs the New York City Marathon on November 1.

Technorati: 72% of bloggers are hobbyists
Technorati is releasing its annual "State of the Blogosphere" report bit by bit over the next few days. The first day's data reveals that 72% of bloggers identify themselves as "hobbyists" or those who blog just for the fun of it, rather than a paycheck.


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