This Week

Echo Research launches automated media analysis system
NEW YORK: Echo Research has launched Echo Sonar, an online automated media analysis system.

Vidicom hires former OTSP staffers
NEW YORK: Vidicom, a multimedia marketing firm, has hired a number of former On the Scene Productions staff members following that firm's closure.

The PRWeek Products and Tools Newsletter provides news and features geared toward the strategies, people, products, and platforms at the forefront of the PR industry.

Latest Products & Tools articles

Blogs making a bigger impact at the point of purchase, study finds

NEW YORK: Consumers are more frequently basing their buying decisions on information gleaned from shopping Web sites, blogs, and social networking sites, according to a study by Ketchum and the University of Southern California's Annenberg Strategic PR Center.
 

Small companies see big benefits from XBRL adoption

The SEC has made eXtensible Business Reporting Language (XBRL) a mandate for financial filers. The largest companies will begin using the electronic data tagging system for financial submissions beginning June 15.
 

Nonprofit partnerships, corporate reports, more

What makes a nonprofit a good partner for my client?
 

Sony bolsters Web presence with social networking site

SAN DIEGO: Sony launched a social networking community as part of a larger strategy to build a stronger interactive Web presence.
 

Twitter handles hack internally

SAN FRANCISCO: Twitter responded on January 5 to a well-publicized hacking incident on its site by posting information to its blog and using its microblogging service to distribute details of the hacking.
 

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