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It started with blogs and message boards. Now as the web explodes with new video-sharing and networking sites, customers and companies are sharing the social media "podium" equally-and PR practitioners face new challenges and opportunities.
Download this new Cision Executive White Paper and discover:
- How to find where on the web your target audience lives, and what they're talking about
- Why being "transparent" on social network sites can be the most effective strategy for telling your story
- Strategies for defining, tracking and measuring the success of your social media engagement
- How social media engagement fits into your overall public relations efforts
You'll also learn how to use new social media PR management tools to research, monitor and measure your online campaigns. Download your complimentary White Paper today.
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