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Latest Consumer Articles

Remington seeks brand boost, taps Clarke/EMA

MADISON, WI: Remington, a division of Spectrum Brands, recently selected Clarke/Eric Mower and Associates (Clarke/EMA) as AOR for its North American men's grooming and shaving products. The contract, which was won after a competitive review, is for approximately a year.
 

General Mills partners with Univision to reach Latina moms

MINNEAPOLIS: General Mills entered into a one-year partnership with Univision on September 23 for the latest phase of its multi-brand Hispanic marketing initiative, "Qué Rica Vida" ("What a Good Life").
 

Automakers happy to tell electric car story

Car manufacturers are starting to plan comms for the 2010 rollout of their next-gen vehicles
 

A unique connection

In a market with so many choices, PR campaigns for mobile products have the task of not only differentiating, but also engaging new customers.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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