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Wheat Council makes new effort an 'Urban Experience'

NEW YORK: The Wheat Foods Council (WFC), a nonprofit supported by producers, millers, and other industry groups, plans to turn one quarter of an acre of downtown Manhattan into a wheat field for a three-day event.
 

Coke relaunches energy drink with hip-hop flair

ATLANTA: Coca-Cola relaunched its Full Throttle Fury energy drink September 30 with a new campaign and spokesman, hip-hop artist Big Boi. The effort focuses on in-person events with Big Boi, one half of hip-hop duo OutKast, and music in general, to reach its target audience of African-American males.
 

Medicare and Medicaid work goes to Porter Novelli

WASHINGTON: The Centers for Medicare and Medicaid Services (CMS), a division of the US Department of Health and Human Services, awarded Porter Novelli (PN) a nearly $6 million contract to develop and implement an awareness campaign for the 2009 Medicare Open Enrollment season.
 

Client service key to riding out economic unease

As the economic climate dampens, new business opportunities across the industry, some PR firms are focusing on client service to shore up existing accounts.
 

McCain, Obama haven't been on the money with their messaging

For months, the 2008 presidential election has been hyped, by media and political pundits, to be unlike any this nation has ever seen.
 

In Brief

MILWAUKEE, WI: Harley-Davidson hired Susan Henderson as VP of communications, reporting to CEO Jim Ziemer. Henderson, who most recently was VP of corporate communications for the Wm. Wrigley Jr. Company in Chicago, will develop and direct Harley-Davidson's global strategic communications initiatives.

For more briefs, inbrief.prweekblogs.com

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Tonya Garcia talks about how Citigroup's financial woes could effect the naming deal between the company and the New York Mets.

Rose Gordon writes about the high number of press conferences Barack Obama has held already, and what this may mean for his future communications strategy.

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