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Latest Consumer Articles

Bluetooth association expects to pick AOR by November

BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.
 

Brita goes to college in environmental initiative

OAKLAND, CA: Clorox Company's Brita launched a new national campaign to encourage students to find creative solutions to on-campus environmental issues.
 

Absolut puts local flavor in new initiative

Efforts for city-themed vodkas show marketing creativity always has a place in Absolut's world
 

MJKL goes on a hometown tour

When MJKL Enterprises bought a 60-store chunk of the Hardee's restaurant chain this May, members of the family-owned fast-food group wanted to introduce themselves to their new employees - in person.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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