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Latest Stories

Bluetooth association expects to pick AOR by November

BELLEVUE, WA: The Bluetooth Special Interest Group (SIG), a trade association that promotes wireless technology, is in the midst of a review for an AOR.
 

Vitals tries different angles to launch its new Web site

When Vitals, a subsidiary of MDX Medical, decided to launch a new Web site, Vitals.com, it called upon its AOR MWW Group to garner media attention, as well as drive traffic to the site.
 

Reuters gives an indie film credibility

Who is your client? What are its media goals?
 

Octagon scores a sponsor for its tennis tournament

Octagon had to look for a new sponsor for the WTA event it held in Jacksonville, FL, after Bausch & Lomb bowed out after 22 years in April 2008. As of 2009, the tournament would require a new title sponsor, and Octagon, the tournament organizer, wanted to find one that would keep the tournament in Florida.
 

In Brief

MILWAUKEE, WI: Harley-Davidson hired Susan Henderson as VP of communications, reporting to CEO Jim Ziemer. Henderson, who most recently was VP of corporate communications for the Wm. Wrigley Jr. Company in Chicago, will develop and direct Harley-Davidson's global strategic communications initiatives.

For more briefs, inbrief.prweekblogs.com

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Tonya Garcia talks about how Citigroup's financial woes could effect the naming deal between the company and the New York Mets.

Rose Gordon writes about the high number of press conferences Barack Obama has held already, and what this may mean for his future communications strategy.

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