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Latest Consumer Articles

Consumers shorted at the grocery store

Customers are purchasing less at the grocery store these days, and it's not just because finances are tight at home.
 

IL targets Hispanics with new Web site

CHICAGO: The Illinois Bureau of Tourism (IBOT) launched a new Spanish-language Web site, DisfrutaIllinois.com, in an effort to reach more Hispanic consumers in the state, Chicago, and surrounding markets in other states.
 

Consumer education at heart of Salada relaunch

LITTLE FALLS, NY: For the relaunch of its Salada Green Tea bags, Redco Foods introduced a new educational campaign that positioned the beverage as a savvy health, economic, and environmental choice. "Unbottle Your Tea" calls on consumers to consider switching from bottled teas to its tea bags and take advantage of the potential benefits.
 

Briggs & Stratton's youth baseball effort scores big

Briggs & Stratton (B&S), maker of outdoor gas engines and power equipment, aimed to refresh Diamonds in the Rough (DITR), its 6-year-old program for refurbishing youth baseball fields.
 

Ford travels for autism awareness

For five years, Neighborhood Ford Store (NFS) has sponsored the Pittsburgh Vintage Grand Prix (PVGP), a 10-day event held July 6 to 15 that draws more than 100,000 attendees. The event raises money for the Autism Society of Pittsburgh and Allegheny Valley School, which serves the disabled in Pennsylvania.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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