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Latest Consumer Articles

General Mills feeds dreams with on-the-ground outreach

MINNEAPOLIS: General Mills launched a new multicultural outreach campaign, targeting African-American women, with help from the National Council of Negro Women (NCNW).
 

Wicked Fashions increases efforts for back-to-school

FORT LEE, NJ: Wicked Fashions has launched a multimedia campaign to drum up support for its flagship clothing brand SouthPole and various new lines in time for the back-to-school and holiday seasons.
 

Behind closed doors

Philips Electronics upped its use of experiential marketing to generate awareness of products that tackle private, hard-to-discuss issues.
 

Brands increasingly discover their niche in virtual worlds

Second Life was once heralded as the key driver in virtual worlds and companies clamored to open bureaus and launch campaigns within the space. While some of Second's Life allure has faded since 2007, virtual worlds created for niche audiences are again finding success.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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