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Election coverage takes a celebrity turn

Hours after Sen. John McCain (R-AZ) shocked the political world by adding Gov. Sarah Palin (R-AK) to the Republican ticket, the duo sat down for an interview, but not with Tom Brokaw on Meet the Press or with a reporter from The New York Times.
 

Palin's impact underscores the importance of sound marketing

I am unsure of many things in this election season, perhaps most of all who will actually become our next president. But the unveiling of Sarah Palin as the Republican vice presidential pick has convinced me of one thing: Following the basic rules of marketing is essential in the political world.
 

Microsoft's new ad creates PR possibilities

Microsoft's newest ad campaign featuring comedian Jerry Seinfeld was widely panned by bloggers and reporters for being mostly irrelevant or unfunny, but marketing experts say it has won the technology giant a unique PR opportunity.
 

NBC uses Hulu to debut shows, build buzz

Premiere season is in full swing, and NBC is using the Web to debut the premieres of five shows: Lipstick Jungle, 30 Rock, Chuck, Life, and Knight Rider.
 

In Brief

MILWAUKEE, WI: Harley-Davidson hired Susan Henderson as VP of communications, reporting to CEO Jim Ziemer. Henderson, who most recently was VP of corporate communications for the Wm. Wrigley Jr. Company in Chicago, will develop and direct Harley-Davidson's global strategic communications initiatives.

For more briefs, inbrief.prweekblogs.com

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On PRWeek Blogs

Tonya Garcia talks about how Citigroup's financial woes could effect the naming deal between the company and the New York Mets.

Rose Gordon writes about the high number of press conferences Barack Obama has held already, and what this may mean for his future communications strategy.

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Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

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Honoring the best corporate, nonprofit, agency, and education teams, as well as the campaigns they produce.

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40 Under 40 2008

PRWeek is now accepting nominations for its second-annual "40 under 40" feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. Individuals nominated must be under the age of 40 as of 12/8/08. Submissions must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. The deadline is September 15.

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