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Latest Stories

Weight Watchers draws attention to food scarcity

NEW YORK: Weight Watchers International recently kicked off "Lose for Good," an effort to draw attention to global food scarcity, and provide added momentum to members' weight loss programs.
 

Election year highlights client messaging acumen

The presidential election has kept a variety of regulatory and legislative issues high on the priority list for many clients, especially those in the financial services, energy, housing, and healthcare sectors.
 

To move forward, PR industry needs to go back to the basics

This week's feature examines one of society's age-old relationships - that between PR pros and journalists. As the piece attests, the relationship has traditionally been one of love/hate, with journalists loving to hate PR pros or alternatively hating themselves for loving them.
 

Wicked Fashions increases efforts for back-to-school

FORT LEE, NJ: Wicked Fashions has launched a multimedia campaign to drum up support for its flagship clothing brand SouthPole and various new lines in time for the back-to-school and holiday seasons.
 

Intel, Yahoo join in tech effort

SANTA CLARA, CA: Intel and Yahoo, working with respective agencies Ogilvy and Hill & Knowlton, are conducting a media relations campaign promoting their new Widget Channel technology to developers.
 

In Brief

MILWAUKEE, WI: Harley-Davidson hired Susan Henderson as VP of communications, reporting to CEO Jim Ziemer. Henderson, who most recently was VP of corporate communications for the Wm. Wrigley Jr. Company in Chicago, will develop and direct Harley-Davidson's global strategic communications initiatives.

For more briefs, inbrief.prweekblogs.com

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On PRWeek Blogs

Tonya Garcia talks about how Citigroup's financial woes could effect the naming deal between the company and the New York Mets.

Rose Gordon writes about the high number of press conferences Barack Obama has held already, and what this may mean for his future communications strategy.

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Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

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PRWeek Awards 2009

Final deadline is Friday, Oct. 17.

Honoring the best corporate, nonprofit, agency, and education teams, as well as the campaigns they produce.

Click here to submit your entries today.

Selling the C-suite on digital communications

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here to register for FREE. 

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

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40 Under 40 2008

PRWeek is now accepting nominations for its second-annual "40 under 40" feature, to be published in the December 8 issue. This special feature will profile 40 agency, corporate, and nonprofit professionals.

To nominate someone, please download the entry form here and e-mail 40under40@prweek.com. Individuals nominated must be under the age of 40 as of 12/8/08. Submissions must not exceed two pages. Please contact Erica Iacono at erica.iacono@prweek with any questions. The deadline is September 15.

Podcasts

PRWeek has relaunched its podcasts section. Click here to listen to our weekly review archives.






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