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Latest Consumer Articles

POM debuts iced coffee drink

LOS ANGELES: POM Wonderful will introduce a POMx Iced Coffee drink, starting today in New York, along with an extensive PR and advertising campaign. The national rollout will begin in January.
 

Auto industry promotes consumer responsibility

WASHINGTON DC: The Alliance of Automobile Manufacturers recently launched "EcoDriving," a national campaign intended to empower consumers on an individual basis to reduce fuel use and CO2 emissions.
 

Spin Master helps its new educational toy take flight

Spin Master, a children's entertainment company, never worked with an outside PR firm before tapping Kaplow to assist in the promotion of its new toy, Bugville Live Butterfly Treehouse. The product became available in stores in January, but Spin Master had not done much PR beyond sampling and outreach to trade magazines.
 

Henkel makes a new idea stick

They love their Duct Tape in Avon, OH, headquarters of Duck Products, a division of Henkel, which holds the Duct Tape trademark.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

A PRWeek/Peppercom Webcast

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here to register for FREE. 

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

Date: Monday, September 29

Time: 1:00pm est/10:00am pst

CLICK HERE for more information and to register for FREE.

Sponsored by Porter Novelli

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