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Latest Consumer Articles

McDonald's ups outreach on Hispanic scholarships

OAK BROOK, IL: McDonald's increased communications efforts for its second year of helping Hispanic high school students prepare for college.
 

New potato effort touts its nutritional benefits

DENVER: After several years of negative potato publicity thanks to low-carb diet enthusiasts, the US Potato Board (USPB) is using PR in a new campaign to both explain how the tuber best fits into a health-conscious lifestyle and reach out to mothers, a key demographic.
 

Sunglass Hut shines light on its new fashion efforts

Sunglass Hut wanted to present itself as a more fashionable boutique and give customers a more personal shopping experience. So, two years ago, the retailer implemented a more conversational sales approach and began redesigning its stores.
 

California Tortilla sees sales pop

When California Tortilla (CT) opened nearly 13 years ago, the founders gave away free Pop-Tarts to promote the restaurant. Since then, the Mexican fast-food chain with 38 locations in mid-Atlantic states has become known for what marketing director Stacy Kane calls "trademark, zany antics."
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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