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Xbox, ASA team up on anti-smoking campaign

LOS ANGELES: Microsoft's Xbox is increasing its outreach to high school students through an action sports and cause-marketing effort. The Xbox 360 Anti-Gravity Tour in support of the Campaign for Tobacco-Free Kids will visit high schools across the country, starting September 22. Professional skateboarders and BMX athletes will perform and spread a message to keep kids from smoking.
 

Transitions awareness push gets a boost from golf tours

PINELLAS PARK, FL: Transitions Optical launched a new consumer education campaign to tie in good eyesight and good golf. The eyewear company also just signed a four-year marketing deal to be the official eyewear brand for the Professional Golfers Association (PGA) Tour, the Champions Tour, and Nationwide Tour. AOR Burson-Marsteller is aiding the campaign.
 

New potato effort touts its nutritional benefits

DENVER: After several years of negative potato publicity thanks to low-carb diet enthusiasts, the US Potato Board (USPB) is using PR in a new campaign to both explain how the tuber best fits into a health-conscious lifestyle and reach out to mothers, a key demographic.
 

McDonald's ups outreach on Hispanic scholarships

OAK BROOK, IL: McDonald's increased communications efforts for its second year of helping Hispanic high school students prepare for college.
 

In Brief

MILWAUKEE, WI: Harley-Davidson hired Susan Henderson as VP of communications, reporting to CEO Jim Ziemer. Henderson, who most recently was VP of corporate communications for the Wm. Wrigley Jr. Company in Chicago, will develop and direct Harley-Davidson's global strategic communications initiatives.

For more briefs, inbrief.prweekblogs.com

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Tonya Garcia talks about how Citigroup's financial woes could effect the naming deal between the company and the New York Mets.

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