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Latest Consumer Articles

TrevorSpace creates a network for the LGBTQ youth community

The Trevor Project, which runs a nationwide, 24-hour, crisis and suicide prevention helpline for lesbian, gay, bisexual, transgender, and questioning (LGBTQ) youth, is launching a social networking site called TrevorSpace.org.
 

MGM opens cause campaign

LOS ANGELES: MGM Consumer Products partnered with Susan G. Komen for the Cure to launch "Pinkitude," a multi-level cause initiative, on August 14.
 

Rosetta Stone builds brand with Olympic athletes' help

WASHINGTON, DC: Rosetta Stone, a language-learning software maker, is leveraging its work with several Olympic athletes who used its programs to learn Chinese prior to going to Beijing. The effort is part of its overall brand awareness strategy.
 

Bennigan's franchisees organize media relations effort

PLANO, TX: Bennigan's Franchising Company (BFC) is working to distinguish its restaurants from the hundreds of corporate Bennigan's that were closed when the S&A Restaurant Corp filed for Chapter 7 July 29.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

A PRWeek/Peppercom Webcast

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

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Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

Reaching the green consumer

The confluence of environmental concern, energy prices, and the seemingly limitless access to information has created a growing population of environmental-conscious consumers.This webcast features environmental, business, and communications experts on the forefront of the challenging green marketplace.

Date: Monday, September 29

Time: 1:00pm est/10:00am pst

CLICK HERE for more information and to register for FREE.

Sponsored by Porter Novelli

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