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Latest Consumer Articles

A healthy outlook

The general consumer trend of health and wellness has infiltrated the beauty market, and many brands are taking this into account for their communications plans.
 

MedImmune builds on election buzz for flu-vaccination efforts

The goal of MedImmune's "Flu Vaccination: Choose Your Administration" campaign is to raise awareness about flu vaccinations and the options that healthcare consumers have.
 

Game changers

After a huge misstep in the blogosphere, Sony PlayStation has come back with a plan to engage consumers and win back trust.
 

Minority shift signifies a new comms era

The US population is made up of numerous groups of minorities from various ethnic backgrounds. But a recent Census reports what many have already noticed: Non-white groups are emerging as majorities.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

How to win a PRWeek Award

This PRWeek webcast will offer tips and insights into what qualities make for outstanding awards entries. Insight will be offered from those who have judged past PRWeek Awards, and some of the most noteworthy campaigns of past years will be highlighted.

Click here for more information and to register for FREE.

Date: Tuesday, August 19
Time: 12:00pm est/9:00am pst

A PRWeek/Peppercom Webcast

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here to register for FREE. 

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

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