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Latest Consumer Articles

Dialogue yields valuable insight

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Erica Iacono and Nicole Zerillo recently visited Chicago to discuss consumer PR
 

Westwood One sues TransMedia over press release

BOCA RATON, FL: TransMedia Group, along with its client, is currently being sued by radio network, Westwood One, for $42 million, on allegations that they attempted to injure the company's stock prices and reputation through a series of allegedly defamatory press releases.
 

YWCA celebrates a century of Texas women, progress

Earlier last year, the YWCA of Metropolitan Dallas partnered with Levenson & Brinker to celebrate the organization's 100 years of service to the local community with a fundraising gala and educational effort, "100 Women, 100 Years," inviting citizens to vote and celebrate local Texas heroines.
 

Virgin Megastore gives a bird's-eye view of its $10 special sale

Virgin Megastore, along with AOR SJ Communications, launched the "Virgin Bird" campaign on July 31 to draw attention to a special sale, where music and videos are selling for $10 each. "We're trying to compete for consumer eyeballs, and our consumers are very cutting edge, informed, and opinionated," said Dee Mc Laughlin, VP of marketing at Virgin Entertainment Group North America.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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How to win a PRWeek Award

This PRWeek webcast will offer tips and insights into what qualities make for outstanding awards entries. Insight will be offered from those who have judged past PRWeek Awards, and some of the most noteworthy campaigns of past years will be highlighted.

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Date: Tuesday, August 19
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This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

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Date: Tuesday, September 9
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