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Latest Consumer Articles

TransMedia begins efforts for MedGen

BOCA RATON, FL: MedGen, a manufacturer of over-the-counter healthcare products, recently hired independent PR firm TransMedia Group as its AOR.
 

Sauza effort mixes music with tequila

DEERFIELD, IL: Beam Global and its company Sauza Tequila are making the final stop with their photo exhibit in LA July 30. Launched in May, the effort promoting the 100 Anos brand to Mexican-American consumers is supported by AOR Ketchum. It created a photo exhibit called "100 Years of Mexican Music," which visited local malls in Houston and Chicago.
 

Ahead of the trend

While many hotels are just beginning to adopt green practices, those with a longstanding history in the space are emphasizing that experience and developing new programs to engage guests.
 

Del Monte focuses on consumer education with latest pet project

Power of Paws is an educational effort by Del Monte Foods to inform consumers about the physical, mental, and emotional benefits that develop from pet ownership.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

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