New media is old hat now, but the innovation trend is far from over. This webcast has its sights set firmly on the future, as it asked top experts in different areas of the industry to explain what they are seeing on the horizon.
Date/Time: Available on demand
Duration: One hour
Sponsored by Vocus
Click here for the archived Webcast.
R U BEHIND THE MOBILE CURVE?
Don't be a mobile laggard. Reporters, investors, employees and especially consumers receive snack-sized content on their phones every day - but is your company following the rules of engagement for this most personal method of communications? And how is the PR industry responding to the promise of an un-tethered world? Brodeur is shaping the mobile PR revolution. To learn more text 347-860-4902 or visit www.brodeur.com/mobility
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NEW YORK: Elan Corporation named Mary Stutts as SVP and head of corporate relations, effective November 24. Stutts, who worked in corporate relations at Genentech for seven years, reports to CEO Kelly Martin. She is responsible for public policy communications, patient advocacy strategy, internal communications, online communication, external communications, and media and brand positioning at the biotech company. It is a new position.
LOUISVILLE, KY: Humana launched a viral healthcare education campaign called "Stay Smart Stay Healthy" on November 10. The Louisville, KY-based health insurer created 10 videos that are being uploaded to a new Web site and to a YouTube channel. The focus of the videos is "the big questions that consumers are asking us," said Edward Batchelor, corporate director of Web and new media strategy for Humana. Video topics include the definition of consumer-driven healthcare, the difference between HMOs and PPOs, and the history of healthcare in the US. There is no marketing or PR campaign in place but Humana is testing the "viral nature" of educational videos for future projects, Batchelor said.
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Verisign
Savvy organizations understand the importance of an engaged workforce. The benefits are well-documented - engagement leads to increased productivity, retention and reduced costs. Effective internal communication is critical to improving employee engagement. Download this VeriSign white paper "Increasing Employee Engagement through Video Content Distribution" which reviews the benefits and introduces a cost-effective solution for video content distribution over existing corporate networks.
VeriSign's Increasing Employee Engagement through Video Content Distribution
Jaimy Lee blogs about the PRWeek healthcare panel in Philadelphia.
Lee also highlights a new trend in the transparency debate for pharmaceutical companies.
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