The PRWeek technology newsletter provides news, features and campaigns delivered direct to your inbox. To access the full text, simply click the headline.

Click here to view this newsletter online

Latest Technology Stories

Cohn & Wolfe, GCI merge; entity to retain C&W name

NEW YORK: Cohn & Wolfe has merged with sister WPP Group agency GCI Group. The combined company will retain the name Cohn & Wolfe (C&W). C&W CEO Donna Imperato will remain CEO, and GCI Group CEO Jeff Hunt will remain president.
 

RF wins Virgin Mobile task

NEW YORK: Virgin Mobile has selected Ruder Finn as its AOR following a competitive review.
 

Digital Healthcare Q&A: Kevin King

Kevin King, managing director of client services at Edelman Digital, talks to PRWeek via e-mail about the changing role between traditional healthcare PR and digital practices. Nearly 30% of the Edelman Digital clients are healthcare, including Bayer Pharmaceuticals and the American Heart Association.
 

'Fringe' starts viral marketing campaign

J.J. Abrams is known for creative productions that lend themselves well to viral marketing, including the TV show 'Lost' and the movie 'Cloverfield.' His upcoming Fox show, 'Fringe,' is no exception.
 

Technology Briefs

NEW YORK: Digital storage provider Seagate Technology, has selected Medialink's Web-based content platform, Mediaseed, to manage and provide content for a broadcast media center that will serve broadcast and Internet media professionals.

NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

Click here to listen to PRWeek's podcasts.

Technology Blog Posts

Kimberly Maul blogs about Sara Lee's partnership with Disney's High School Musical 3: Senior Year, including a video contest for kids.

Maul also looks at the online games publishers are using to promote kids' and teens' books.



A PRWeek/Peppercom Webcast

This PRWeek/Peppercom webcast, Selling the C-suite on digital communications, will feature senior communicators at corporations that have successfully implemented social media strategies. They will discuss how they got their C-suite to invest in the digital environment.

Click here to register for FREE. 

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

Subscribe Today

Subscribe to PRWeek and receive the 2008 PRWeek Contact directory for FREE! As the leading trade publication for the public relations and communications industry, PRWeek is the invaluable source for news, analysis and in-depth coverage. Now for only $198 you can have PRWeek delivered to your office every week. Plus with the Contact directory you'll know how to reach everyone you need. This unbeatable offer is for a limited time only, so subscribe today.

To post a job on PRWeekJobs.com click here.

 



Advertise
For details of how to place an advert in the PRWeek Technology Newsletter, please send a message to Joshua Fierman

Subscribe
If you were sent this by a colleague and wish to subscribe to the PRWeek Technology Newsletter, please click here.

Unsubscribe
To unsubscribe from the PRWeek Technology Newsletter click here.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All PRWeek newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam
filter rules, please use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

Powered by Puresend

© 2008 Haymarket Media Inc.