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Latest Healthcare Articles

Sermo launches physician-generated campaign

CAMBRIDGE, MA: Sermo, the social networking site for US physicians, launched its first national awareness campaign July 1 to encourage doctors to sign an open letter, created by the site's physician community, which calls for change in healthcare.
 

Digital Healthcare Q&A: Kevin King

Kevin King, managing director of client services at Edelman Digital, talks to PRWeek via e-mail about the changing role between traditional healthcare PR and digital practices. Nearly 30% of the Edelman Digital clients are healthcare, including Bayer Pharmaceuticals and the American Heart Association.
 

PR pros sign up for new healthcare regulatory training

NEW YORK: The Center for Communication Compliance introduced an online program for PR professionals to train and receive certification about regulatory issues that affect the healthcare industry. It is the first standardized program of its kind, said Ilyssa Levins, president and founder of New York-based CCC.
 

Sabin Vaccine Institute hires Hyde Park

WASHINGTON: The nonprofit Sabin Vaccine Institute hired Hyde Park Communications to develop new branding for the organization as well as provide strategic communications counsel and media relations.
 

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Healthcare Briefs

LOUISVILLE, CO: GlobeImmune, a biopharmaceutical company that develops treatments for infectious diseases and cancer, hired Russo Partners for message development and corporate media relations.

MINNEAPOLIS, MN: Weber Shandwick announced October 1 that it had hired Jennylee Haines as SVP of the agency's healthcare practice. Haines reports to Nancy Longley, EVP, and is leading WS' growing medical device division. She started June 30.

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Healthcare Blog Posts

Jaimy Lee reports that the FDA warns ADHD drugmakers about false advertising.

Jaimy Lee blogs about a JAMA report on media bias in drug study reporting.



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