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Latest Consumer Articles

JetBlue hires MWW for crisis communications

Nicole Zerillo June 30, 2008

FOREST HILLS, NY: JetBlue Airways selected MWW Group as its international crisis communications agency after a review underway since December.
 

New Era celebrates MLB's All-Star return to NYC

Nicole Zerillo July 01, 2008

NEW YORK: New Era Cap Co., the makers of baseball teams' official in-field caps, will set up a miniature stadium for kids in the trendy New York neighborhood of Soho in order to promote its All-Star Game Major League Baseball (MLB) merchandise ahead of the fray.
 

Corporate winners

Nicole Zerillo June 30, 2008

Olympic sponsors are using a variety of creative tactics to maximize their investment.
 

British Airways thrives on its experience

Aarti Shah June 30, 2008

Financial success fuels the UK-based carrier's outreach efforts to US consumers and media
 

Consumer Briefs

MIAMI: Treskoi PR signed several national clients, including text messaging service Text-to-Party, physician administrative support company PracticeWorx, designer sportswear collection ACDG by Nick Law, and Talika Cosmetics of Paris, for its Latin American outreach. Three  local clients also signed with the agency.

NEW YORK: City Harvest, a nonprofit that delivers food to hungry New Yorkers, hired Rubenstein PR, effective July 28. The agency will handle PR for City Harvest's annual events, including the upcoming fundraising event and auction Focus: An Evening of Photography, on September 18.

Check out all the briefs at inbrief.prweekblogs.com

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Consumer Blog Posts

Alexandra Bruell blogs about Yansi Fugel, who is using a digital strategy to promote her new line.
 
Kimberly Maul blogs about the expansion into the hispanic market of a campaign by The Walmart Foundation and the Alliance to Save Energy.

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