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This Week

NEW YORK: Socializr, the free web service for sharing event and party information, has selected DKC as its AOR.

CINCINNATI: Market research consulting firm EMI Surveys is now offering Itracks for online research projects.

NEW YORK: Andrew Lipson has joined Medialink as VP of operations

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Latest Products & Tools articles

Disney.com emphasizes entertainment, digital offerings

Kimberly Maul

LOS ANGELES: Disney will inject its Web site with a new boost of entertainment when a revamped Disney.com is unveiled later this summer, and the company is reaching out to key constituents in the online and mobile space to inform them of what the company is doing for the updated site.

Study finds 68% of black Americans online

Kimberly Maul

LANHAM, MD: An estimated 68% of black Americans are online, compared to 71% of all Americans, according to a survey from Radio One and research firm Yankelovich.

Words like 'fat' and 'sex' sell, Wal-Mart redesigns logo, and Colt 45 graffiti stirs anger in Philadelphia

Ivey Overstreet

No surprise to many, but buzz words like "fat," "cancer," "money," or "sex" are likely to get PR people press in the general interest media, according to The New York Times.

PR, marketing must blend together

Jennifer Jones

So often PR pros are asked about the difference between marketing and PR. We all know the lines between these disciplines have blurred for years. Today, though, what was once a clear distinction is now more of a hazy smudge, largely because of social media's impact on who is telling the brand's story and how.

Intel gets social media advice from bloggers

Aarti Shah

SANTA CLARA, CA: Intel is asking bloggers for advice on its social media strategy. The chip giant, with Ogilvy, named a 10-person advisory board, which is comprised of well-known bloggers like Tom Foremski, Brian Solis, and Justine Ezarik.

On the PRWeek blogs

Harris Interactive released the results of a study it has conducted that finds the majority of Americans and nearly half of Canadians are not interested in attending the Olympics in China. Online surveys conducted in the US and Canada show that 57% of Americans wouldn't want to attend the Games in Beijing and 48% of Canadians would take a pass.

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