Consumer Newsletter - June 26, 2008

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Latest Consumer Articles

McDonald's employee relations heats up with blogger search

Nicole Zerillo June 23, 2008

OAKBROOK, IL: McDonald's plans to find an employee in the next seven weeks or so to helm the blog of its new internal Web site, Station M.

Ford experiential events bring Flex to influencers

Nicole Zerillo June 26, 2008

DEARBORN, MI: Ford Motor Co.'s communications team set up a series of experiential events to create buzz for its crossover SUV, Ford Flex, which is on its way to dealerships now.

Managing corporate reputation key driver to success

Nicole Zerillo June 24, 2008

ROCHESTER, NY: Corporate image continues to slide in the eyes of the American public, but firms with an effective overall reputation management program climb ahead, according to the recently released Harris Interactive Reputation Quotient (RQ) survey.

Dairy commission selects Waggener Edstrom for campaign

Jaimy Lee June 26, 2008

LYNNWOOD, WA: The Washington Dairy Products Commission tapped Waggener Edstrom Worldwide for a multi-year consumer campaign that will educate state residents about the health benefits of dairy products and the economic role of dairy farms.

Consumer Briefs

NEW YORK: Fast-food company Wendy's/Arby's has unveiled its new brand identity, a logo and tagline, "Serving fresh ideas daily," created by KCSA Strategic Communications.

NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul blogs about Sara Lee's partnership with High School Musical 3: Senior Year.

Frank Washkuch writes about Ogilvy's home/lifestyle media survey.

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