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NAPA, CA: Senetek hired Michael Rogers Public Relations for the September 4 launch of Pyratine-6, a cytokinin-based skincare line, as well as ongoing PR and corporate positioning. Senetek is a Napa, CA-based life sciences company that develops anti-aging technology. Work began August 1.
SARASOTA, FL: Industrial Biotechnology Corporation, a Florida-based company that develops renewable resources that can be used as a petroleum alternative, named Craig McClure VP of IR and PR, a new position at the company. McClure, who began in April, reports to Andrew Badolato, chairman and CEO.
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Jaimy Lee writes about Pfizer's new Lipitor ads following a halt in its advertising six months ago.
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