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Latest Technology Stories

Mozilla broadened outreach for Firefox launch

Aarti Shah June 23, 2008

MOUNTAIN VIEW, CA: Mozilla broadened its outreach beyond its core audience when it launched the new version of its Firefox browser last week.
 

Charter talks to consumers after abandoning pilot program

Frank Washkuch June 25, 2008

ST. LOUIS: Cable television and Internet service provider Charter Communications is conducting consumer outreach in the wake of its decision to suspend a program offering advertisers data on its customers' Web-browsing habits.
 

Wi-Ex strengthens its connection

Jen Adams June 24, 2008

In-building signal loss is a pervasive problem affecting cell phone usage. To counteract this problem, Wi-Ex created zBoost, a device that improves signal reception in homes and small businesses.
 

Companies without cultural or ethnic diversity will not survive

Keith O'Brien June 25, 2008

"I am aware of all Internet traditions." Most of you will read that statement as a mere procession of words. To a small number of you, it's the latest sensation in Internet phraseology; the blogger's equivalent of, "Where's The Beef?"
 

Technology Briefs

ATLANTA: Merchant rewards program and merchant network service provider Vesdia selected Trevelino/Keller Communications (TKC) as its AOR. This is the first time Vesdia has taken on a national PR firm. TKC will focus on raising brand awareness within the financial sector and merchant community, analyst relations, social media efforts, and increasing executive visibility.

PARIS: Publicis Groupe has acquired Seattle-based digital marketing and strategic communications company PBJS, which counts Microsoft as its client. PBJS will operate autonomously, aligned with Publicis Events Worldwide, and PBJS founder and CEO, Bob Bejan, will continue to manage the firm. Bejan now reports to John Farrell, president and CEO of Publicis' SAMS marketing services division.

Check out all the briefs at inbrief.prweekblogs.com

 

Podcasts

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Technology Blog Posts

Aarti Shah highlights news speculating about the effectiveness of the WE campaign.

Aarti Shah reports that TiVo is cutting its marketing and subscriber acquisition costs but has not yet cut its PR budget.

A PRWeek/Peppercom Webcast

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Click here to register for FREE. 

Date: Tuesday, September 9
Time: 12:00pm est/9:00am pst

Sponsored by Peppercom

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