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This Week

NEW YORK: Socializr, the free web service for sharing event and party information, has selected DKC as its AOR.

CINCINNATI: Market research consulting firm EMI Surveys is now offering Itracks for online research projects.

NEW YORK: Andrew Lipson has joined Medialink as VP of operations

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Latest Products & Tools articles

Microsoft TV selects Weber Shandwick for global PR

Aarti Shah

REDMOND, WA: Microsoft selected Weber Shandwick to globally promote all of its TV and video-focused business, edging out the division's other agencies Waggener Edstrom and Edelman in the bid, according to Jim Brady, senior PR manager at Microsoft.

Online videos and branding, market research tips and more

Beth Krietsch

How can I use online video to promote our brand?

Digital age gives truth a fighting chance to counteract the smears

Dan Gillmor

Bill Clinton got a hard lesson recently in a new rule of politics. Sen. Barack Obama (D-IL), meanwhile, tried to make some new rules of his own.

The digital effect

Erica Iacono

Even in the midst of an economic downturn, marketers are planning to increase their financial and strategic commitment to online and new media initiatives. As Erica Iacono discovers, those brands that are fully engaged in this space have found real value in the opportunities it affords

Pop-up stores enhance a customer's brand experience

Kimberly Maul

By using pop-up stores, PR pros can turn an empty space into an innovative extension of a brand. Despite the popularity of the tactic - several well-received pop-ups have occurred in major cities such as New York, LA, and Miami - this technique is still an effective way to reach a new audience, as long as that store has unique aspects.

Products & Tools column

Expert Q&A: Mark Hynes, MD, PR Newswire

Tonya Garcia

In this week's Expert Q&A, Mark Hynes, MD of IR for PR Newswire and chairperson of the Disclosure Advisory Board (DAB), talks about why the DAB was launched, the group's new white paper, and XBRL.

On the PRWeek blogs

Harris Interactive released the results of a study it has conducted that finds the majority of Americans and nearly half of Canadians are not interested in attending the Olympics in China. Online surveys conducted in the US and Canada show that 57% of Americans wouldn't want to attend the Games in Beijing and 48% of Canadians would take a pass.

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.




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