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Latest Healthcare Articles

UCSF's dementia effort launches with YouTube

Jaimy Lee June 19, 2008

SAN FRANCISCO: The University of California, San Francisco, and YouTube launched a collaborative online campaign on June 16 to help spread awareness about dementia.
 

Baseball trainers bring steroid prevention to youth campaign

Jaimy Lee June 19, 2008

The PLAY campaign from the Professional Baseball Athletic Trainers Society (PBATS) was founded in 2004 to combat childhood obesity using educational events, but this year's seasonal campaign added steroid prevention to the message.
 

Health PSAs succeed in shrinking market

David Ward June 16, 2008

Yet spots still need to be both informative and targeted to garner the right attention.
 

Lofgren determined to see Kaiser's brand thrive

Jaimy Lee June 16, 2008

Diane Gage Lofgren joined Kaiser Permanente's communications team in 2006, a year that saw the healthcare provider in the news quite a bit. Its kidney transplant center in San Francisco was under fire for mismanagement. The company was also under scrutiny for possible patient dumping in LA. The attention was nearly always handled in a reactive way. But Lofgren, no stranger to healthcare PR, sought to add a big-picture perspective.
 

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Healthcare Briefs

LOUISVILLE, CO: GlobeImmune, a biopharmaceutical company that develops treatments for infectious diseases and cancer, hired Russo Partners for message development and corporate media relations.

MINNEAPOLIS, MN: Weber Shandwick announced October 1 that it had hired Jennylee Haines as SVP of the agency's healthcare practice. Haines reports to Nancy Longley, EVP, and is leading WS' growing medical device division. She started June 30.

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Healthcare Blog Posts

Jaimy Lee reports that the FDA warns ADHD drugmakers about false advertising.

Jaimy Lee blogs about a JAMA report on media bias in drug study reporting.



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