Sponsored Text

Four steps to effective management, monitoring and measurement of the social media dialogue from Cision. Download Cision's free white paper, "Staying Afloat in a Sea of Social Media," and discover how to leverage the unique dynamics of the social media universe to advance your communication strategy.

This Week

LOUISVILLE, KY: Humana launched a viral healthcare education campaign called "Stay Smart Stay Healthy" on November 10.

SEATTLE: Concepts & Strategies (C&S), a woman and minority-owned communications PR firm has partnered with Visible Technologies in order to use Visible's social media measurement, management, and engagement tools to support its communications efforts.

SAN FRANCISCO: Business Wire (BW) has added features to its NewsTrak Access service including added search terms to find press releases, details when a release is submitted to Facebook and other social media sites, and clickthrough information.

Media Watch

Vacationers feel the heat this summer

BuzzLogic

The "official" first day of summer is this Friday, June 20. Traditionally, summer is the time for family vacations and long weekend escapes. This year, the recession and the rising prices of virtually every consumer product seem to have Americans strapped and thinking about staying closer to home this summer.

Webcast

Marketing to a social Web

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Check out the archived webcast. To access slides from this event, click here.

Date: June 19, 2008
Duration: One hour

Sponsored by Visible Technologies

The PRWeek Products & Tools newsletter provides news, features, and campaigns delivered direct to your inbox. To access the full text, simply click the headline.

Click here to view this newsletter online

Latest Products & Tools articles

Intel maintains its outreach plans despite FTC scrutiny

Aarti Shah

SANTA CLARA, CA: Intel says its outreach to policy influencers has remained the same in the wake of a Federal Trade Commission investigation of its competitive practices in the microprocessor market.

Web site fact-check sections help set record straight

Ted McKenna

Rumors never truly die on the Web. Posts might linger online forever, inevitably to be found and disseminated by search engines. As such, many political candidates, or groups under fire from critics, often host "fact-check" sections on their Web sites to help set the record straight. The sections generally require little effort to maintain, but generate significant payback, say PR pros.

Health PSAs succeed in shrinking market

David Ward

Yet spots still need to be both informative and targeted to garner the right attention.

Tracking local media, making clients thought leaders, more

Beth Krietsch

Is there a cost-effective way to track our relevant regional mentions in a timely manner?

Products & Tools column

Expert Q&A: Thom Brodeur, SVP, Marketwire

Tonya Garcia

Thom Brodeur, SVP of global strategy and development at Marketwire answers a few questions about social media press releases, IR, and the company's presence at NIRI in this week's Expert Q&A.

Web exclusive

2008 Presidential Election Media Pulse: Democrats Dominated Primary Season Press Coverage

Dow Jones Insight - 2008 Presidential Election Media Pulse

With the party nominations finally decided, results from the Dow Jones Insight—2008 Presidential Election Media Pulse show that if media coverage is an indicator of the final outcome of the Democratic presidential candidate race, then the nomination was Barack Obama's all along, as he outpaced Hillary Clinton in mentions in both the traditional press and the social media, with blogs and message boards leading the way.

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.



Advertise
For details of how to place an advert in the PRWeek Products & Tools Email Newsletter, please send a message to Joshua Fierman

Subscribe
If you were sent this by a colleague and wish to subscribe to the PRWeek Products & Tools Email Newsletter, please click here.

Unsubscribe
To unsubscribe from PRWeek Products & Tools Email Newsletter click here.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All PRWeek newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam
filter rules, please use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001

Powered by Puresend

© 2008 Haymarket Media Inc.