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Latest Consumer Articles

Automakers place premium on efficiency

Nicole Zerillo June 11, 2008

Fuel economy has long been part of the industry's PR efforts, but now it must be an emphasis
 

Toyota taps Leader Enterprises for Dew sports tour

Nicole Zerillo June 10, 2008

TORRANCE, CA: Toyota Motor Corp. chose Leader Enterprises to oversee PR for its sponsorship of Dew's extreme sporting tour and contest.
 

Effler's creativity gives Volvo a feeling of security

Nicole Zerillo June 09, 2008

Geno Effler truly enjoyed the episode of Desperate Housewives in which Susan Mayer (played by Teri Hatcher) crashed her old Volvo XC70 into a lake and survived to replace it with the newer 2008 model. Volvo's VP of public affairs, North America, had sat at the table with the TV producers, the product placement company, and other Volvo execs, and knew it was perfect for the car company's main brand platform: safety.
 

Advanta taps MWW for site

Frank Washkuch June 12, 2008

EAST RUTHERFORD, NJ: Advanta selected MWW Group to lead media relations and consumer awareness for its social networking site, Ideablob.com, and nonprofit venture, KivaB4B.org.
 

Svedka's ad delivers idea in poor taste

Tonya Garcia June 11, 2008

Svedka, one of seemingly a million vodka brands trying to stand out with eye-catching marketing (wasn't the Absolut flub just a couple of months ago?) recently added a new element to its "Join the party" campaign.
 

Consumer Briefs

ATLANTA: Newell Rubbermaid (NR) recently named Ketchum as its global AOR for its technology global business unit, which offers technology solutions and interactive classroom programs. Led from the Ketchum South office in Atlanta, the agency will globally support brand communications for its office and interactive technology product portfolio, including DYMO and CardScan. It was a competitive review.

ST. LOUIS: The Vandiver Group recently hired Paul Van Klaveren as practice leader of branding. Previously, Van Klaveren owned and led Dare Creative in Atlanta, where he assisted clients, including ESPN, Nike, and Xerox.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

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Consumer Blog Posts

Kimberly Maul highlights tension between the Screen Actors Guild (SAG) and the Alliance of Motion Picture and Television Producers (AMPTP).
 
Frank Washkuch blogs about a conference he attended, Consumer Revolution on the Web: Opportunities and Dangers for Journalism.

Marketing to a Social Web

A PRWeek/Visible Technologies webcast

Date/time: Thursday, June 19, 2008
Duration: 1:00pm est/10:00am pst

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Click here to register for FREE.

Sponsored by Visible Technologies

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