This Week

CHICAGO: Cision launched a series of upgrades to its CisionPoint software platform, including automatic translation of 23 foreign languages and enhanced contact management.

WATERTOWN, MA: TNS Cymfony has introduced Verismo, a customizable PR measurement and evaluation approach.


Webcast

Marketing to a social Web

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Check out the archived webcast. To access slides from this event, click here.

Date: June 19, 2008
Duration: One hour

Sponsored by Visible Technologies

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Latest Products & Tools articles

Finding the right blend

Tonya Garcia

As the broadcast PR industry adapts to the complicated media landscape, paid placements are becoming a more frequent part of the mix.

SEC head stresses tech at NIRI event

Tonya Garcia

SAN DIEGO, CA: John White, director of the division of corporation finance at the Securities and Exchange Commission (SEC), issued a "wake-up call" to the attendees of the National Investor Relations Institute's (NIRI) annual conference, speaking about the role of technology in IR during his remarks here on Monday.

FriendFeed helps PR pros to aggregate media streams

Aarti Shah

As the social media space becomes crowded, PR pros are increasingly looking for ways to unite the media streams they follow.

Apple succeeds again as iPhone rumors swirl

Rose Gordon

Apple has managed to build continued excitement for the next installment of its iPhone, which Steve Jobs is expected to reveal Monday, despite an unemployment rate that jumped to 5.5% last month and ongoing recession-talk.

Borders.com uses video in outreach for solo act launch

Frank Washkuch

Following a seven-year partnership with Amazon.com, Borders relaunched its Web site (www.borders.com) on May 27. The bookseller seeks to transplant its customers' in-store experiences online, offering them advice they previously could only get in person.

From The Blogs

Tonya Garcia has been blogging from the NIRI show. Click here to see her latest posts.

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.



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