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Latest Technology Stories

TWC to test variable pricing

Frank Washkuch June 05, 2008

NEW YORK: Time Warner Cable's (TWC) PR staff is conducting blog outreach for its test of an Internet usage-based pricing plan.
 

Executives join social media conversation

Keith O'Brien June 04, 2008

NEW YORK: Representatives from the US Army, MasterCard, Siemens, and Lazard highlighted the importance of accuracy and expediency in a digital age at a recent Weber Shandwick event.
 

'BusinessWeek' revises leading blog guide

Kimberly Maul June 04, 2008

Although BusinessWeek is mostly known for its business coverage, a popular article -"Beyond Blogs: Social Media Will Change Your Business," an updated version of a 2005 report - makes the publication a place readers can turn to for information about the use of blogging as a tool.
 

A solid lineup

Frank Washkuch June 02, 2008

CA's recent restructuring of its communications function has enabled the company to more effectively support overall PR and business goals.
 

Technology Briefs

NEW YORK: Digital storage provider Seagate Technology, has selected Medialink's Web-based content platform, Mediaseed, to manage and provide content for a broadcast media center that will serve broadcast and Internet media professionals.

NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

Click here to listen to PRWeek's podcasts.

Technology Blog Posts

Kimberly Maul blogs about Sara Lee's partnership with Disney's High School Musical 3: Senior Year, including a video contest for kids.

Maul also looks at the online games publishers are using to promote kids' and teens' books.



Marketing to a Social Web

A PRWeek/Visible Technologies webcast

Date/time: Thursday, June 19, 2008
Duration: 1:00pm est/10:00am pst

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Click here to register for FREE.

Sponsored by Visible Technologies

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