The PRWeek consumer newsletter provides news, features and campaigns delivered direct to your inbox. To access the full text, simply click the headline.

Click here to view this newsletter online

Latest Consumer Articles

Automakers place premium on efficiency

Nicole Zerillo June 11, 2008

Fuel economy has long been part of the industry's PR efforts, but now it must be an emphasis
 

Toyota taps Leader Enterprises for Dew sports tour

Nicole Zerillo June 10, 2008

TORRANCE, CA: Toyota Motor Corp. chose Leader Enterprises to oversee PR for its sponsorship of Dew's extreme sporting tour and contest.
 

Effler's creativity gives Volvo a feeling of security

Nicole Zerillo June 09, 2008

Geno Effler truly enjoyed the episode of Desperate Housewives in which Susan Mayer (played by Teri Hatcher) crashed her old Volvo XC70 into a lake and survived to replace it with the newer 2008 model. Volvo's VP of public affairs, North America, had sat at the table with the TV producers, the product placement company, and other Volvo execs, and knew it was perfect for the car company's main brand platform: safety.
 

Advanta taps MWW for site

Frank Washkuch June 12, 2008

EAST RUTHERFORD, NJ: Advanta selected MWW Group to lead media relations and consumer awareness for its social networking site, Ideablob.com, and nonprofit venture, KivaB4B.org.
 

Svedka's ad delivers idea in poor taste

Tonya Garcia June 11, 2008

Svedka, one of seemingly a million vodka brands trying to stand out with eye-catching marketing (wasn't the Absolut flub just a couple of months ago?) recently added a new element to its "Join the party" campaign.
 

Consumer Briefs

BEVERLY HILLS, CA: Hilton Hotels Corporation hired Ellen Gonda as SVP of global communications and PR, effective October 1. Gonda, who previously was director of communications for the Americas for The Carlyle Group, will oversee corporate communications for the company.

TORONTO: New Sage Energy Corp, a Candian oil and gas company, chose Agoracom Investor Relations as its agency of record for online outreach.

Check out all the briefs at inbrief.prweekblogs.com

Podcasts

Click here to listen to PRWeek podcasts.



Consumer Blog Posts

Alexandra Bruell highlights the latest on the Lifetime-Bravo battle for Project Runway.
 
Kimberly Maul looks at the spotlight on celebrity moms debating over vaccine issues.

Marketing to a Social Web

A PRWeek/Visible Technologies webcast

Date/time: Thursday, June 19, 2008
Duration: 1:00pm est/10:00am pst

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Click here to register for FREE.

Sponsored by Visible Technologies

Subscribe Today

Subscribe to PRWeek and receive the 2008 PRWeek Contact directory for FREE! As the leading trade publication for the public relations and communications industry, PRWeek is the invaluable source for news, analysis and in-depth coverage. Now for only $198 you can have PRWeek delivered to your office every week. Plus with the Contact directory you'll know how to reach everyone you need. This unbeatable offer is for a limited time only, so subscribe today.

To post a job on PRWeekJobs.com click here.



Advertise
For details of how to place an advert in the PRWeek Consumer Newsletter, please send a message to Phillip Vicario

Subscribe
If you were sent this by a colleague and wish to subscribe to the PRWeek Consumer Newsletter, please click here.

Unsubscribe
To unsubscribe from PRWeek Consumer Newsletter click here.

You are subscribed as: $EMAIL$

To contact Haymarket Media for general questions or unsubscribe problems, please e-mail web@haymarketmedia.com

All PRWeek newsletters are sent from the domain "haymarket.puresendmail.com". When configuring e-mail or spam
filter rules, please use this domain name.

Haymarket Media Inc
114 West 26th St 4th floor
New York, NY 10001
Powered by Puresend
© 2008 Haymarket Media Inc.