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Latest Healthcare Articles

NAEA launches abstinence-only education campaign

Jaimy Lee June 05, 2008

WASHINGTON: The National Abstinence Education Association launched a $1 million campaign to educate parents and grandparents about establishing abstinence-only programs in schools.
 

WellPoint taps Ricochet as its seven-figure AOR

Jaimy Lee June 02, 2008

NEW YORK: WellPoint named Ricochet Public Relations as its AOR after working with the New York agency for two years.
 

Broader view of healthcare can open new avenues

Jaimy Lee June 05, 2008

Diversification in healthcare has become just as much a key topic for PR firms as it has for the medical community and general public. The changing definition of healthcare and a fluctuating market are pushing firms to develop broader client bases for healthcare practices.
 

Kennedy's diagnosis fuels a new interest in health issues

Beth Krietsch June 05, 2008

Sen. Edward Kennedy's recent brain tumor diagnosis and subsequent surgery has caused sorrow among his friends, colleagues, and a public steeped in his family's legacy.
 

Senior LGBTs require inclusive outreach

Tanya Lewis June 02, 2008

Connecting with this unique audience requires a specialized approach.
 

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Healthcare Briefs

NEW BRUNSWICK, NJ: Johnson & Johnson said Nancy Walker, VP, global pharmaceutical communications, will retire, effective September 1. Walker, who has spent nearly 20 years working for J&J, leads strategic external and internal communications, including efforts with the corporate Web site and employee relations. The company has not named a successor yet.

HORSHAM, PA: Diccicco Battista Communications just announced four new clients wins for its healthcare practice. The Horsham, PA-based agency began work with Prestwick Pharmaceuticals of Washington on May 1; Holy Redeemer Hospital of Meadowbrook, PA, on June 1; and NextGen Healthcare Information Services of Horsham, PA, on June 1. Work will begin with Los Angeles-based Hyland's on September 1.

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Healthcare Blog Posts

Jaimy Lee writes that Cedra Clinical Research will officially launch its viral drug Web site in late September

Jaimy Lee discusses how GlaxoSmithKline is facing criticism for its HIV drug ads



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Date/time: Thursday, June 19, 2008
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