This Week

LOUISVILLE, KY: Humana launched a viral healthcare education campaign called "Stay Smart Stay Healthy" on November 10.

SEATTLE: Concepts & Strategies (C&S), a woman and minority-owned communications PR firm has partnered with Visible Technologies in order to use Visible's social media measurement, management, and engagement tools to support its communications efforts.

SAN FRANCISCO: Business Wire (BW) has added features to its NewsTrak Access service including added search terms to find press releases, details when a release is submitted to Facebook and other social media sites, and clickthrough information.

Media Watch

Dow Jones Insight—2008 Presidential Election Media Pulse: Red States vs. Blue States

With all the talk in the 2004 election about the differing concerns and electorates of Red States vs. Blue States, or those considered to be solidly Democratic or Republican states, Dow Jones Insight took a look at how the coverage by mainstream media in those states differed on some of the more controversial domestic "wedge" issues: the environment, same-sex marriage, immigration, abortion, and faith.

Click here to read on.

Webcast

Marketing to a social Web

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Check out the archived webcast. To access slides from this event, click here.

Date: June 19, 2008
Duration: One hour

Sponsored by Visible Technologies

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Latest Products & Tools articles

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On PRWeek.com

Tonya Garcia has been blogging from the NIRI show. Click here to see her latest posts.

Expert Q&A

Expert Q&A: Blake Cahill, Visible Technologies

Tonya Garcia June 04, 2008

Blake Cahill, SVP of sales and marketing for Visible Technologies, answers a few questions about social media and social media measurement in this week's Expert Q&A.
 

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.




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