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NEW YORK: Digital storage provider Seagate Technology, has selected Medialink's Web-based content platform, Mediaseed, to manage and provide content for a broadcast media center that will serve broadcast and Internet media professionals.
NEW YORK: CafePress, the online retailer of user-customized items, tapped Kaplow as AOR after a competitive review. The agency will assist with media relations and ongoing branding initiatives, such as a forthcoming integrated campaign to establish CafePress as an industry leader.
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Kimberly Maul blogs about Sara Lee's partnership with Disney's High School Musical 3: Senior Year, including a video contest for kids.
Maul also looks at the online games publishers are using to promote kids' and teens' books.
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