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Latest Consumer News

Sam Adams selects DeVries

Nicole Zerillo May 29, 2008

BOSTON: The Boston Beer Company's leading brand, Samuel Adams, picked DeVries PR to serve as its AOR, after a three-round pitch process that included about six firms.
 

GM partners with Planet Green

Beth Krietsch May 23, 2008

In April PRWeek reported on Discovery Communications' PR campaign for the launch of its new TV station, Planet Green. The campaign included an eco-friendly press kit, a Web site, and video-on-demand previews of Planet Green's new shows.
 

Twinklets looks to shine in its introduction to America

Alexandra Bruell May 29, 2008

Twinklets, a line of Swarovski crystal-accented toy characters popular in Europe, will make its US debut this month.
 

Consumer Briefs

BEVERLY HILLS, CA: Hilton Hotels Corporation hired Ellen Gonda as SVP of global communications and PR, effective October 1. Gonda, who previously was director of communications for the Americas for The Carlyle Group, will oversee corporate communications for the company.

TORONTO: New Sage Energy Corp, a Candian oil and gas company, chose Agoracom Investor Relations as its agency of record for online outreach.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

CEO explanation falls flat concerning transparency

May 29, 2008

When Whole Foods' CEO John Mackey was caught using the screen name Rahodeb to post anonymous comments about his company and its competitors, the executive took a break from Whole Foods' The CEO's Blog.
 

Branded? LoyalTV.com encourages consumers to chat up favorite brands

Nicole Zerillo May 23, 2008

LoyalTV.com [LTV], a recently launched Web site, is giving consumers the opportunity to post videos about their experiences with products running the gamut from Wilson tennis balls to apple peelers.
 


Consumer Blog Posts

Alexandra Bruell highlights the latest on the Lifetime-Bravo battle for Project Runway.
 
Kimberly Maul looks at the spotlight on celebrity moms debating over vaccine issues.

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