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This Week

NEW YORK: Socializr, the free web service for sharing event and party information, has selected DKC as its AOR.

CINCINNATI: Market research consulting firm EMI Surveys is now offering Itracks for online research projects.

NEW YORK: Andrew Lipson has joined Medialink as VP of operations

Academic Summit

Marketing to a social Web

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Check out the archived webcast. To access slides from this event, click here.

Date: June 19, 2008
Duration: One hour

Sponsored by Visible Technologies

The PRWeek Products & Tools newsletter provides news, features, and campaigns delivered direct to your inbox. To access the full text, simply click the headline.

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Latest Products & Tools articles

Update: Medialink stock reaches record low

Tonya Garcia

NEW YORK: Medialink's stock price dropped to under one dollar last week, reaching its lowest price in company history.

'WSJ' adds women-focused Web site section

Frank Washkuch

NEW YORK: The Wall Street Journal added a new section to its Web site May 21 that targets professional women.

'Most popular' boxes can be a valuable reference tool

Tonya Garcia

A popular feature on media Web sites is the "most popular" ranking, which can be a valuable reference tool for PR pros looking for trends to tap in their media relation's efforts.

A federal case for digital

Ted McKenna

Government agencies are increasingly making online tactics part of their outreach to various audiences.

Demonstrating ROI, call-in radio segments, and more

Beth Krietsch

How can we effectively show clients and/or company management the ROI of PR tactics?

PR firms see 7.5% revenue boost in Q1

Kimberly Maul

NEW YORK: US public relations firms saw a 7.5% increase in revenue, on average, for the first quarter in 2008 compared to the same period in 2007, according to a survey from the Council of Public Relations Firms (CPRF).

On PRWeek.com

Tonya Garcia has been blogging from the NIRI show. Click here to see her latest posts.

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.



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