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ATLANTA: Merchant rewards program and merchant network service provider Vesdia selected Trevelino/Keller Communications (TKC) as its AOR. This is the first time Vesdia has taken on a national PR firm. TKC will focus on raising brand awareness within the financial sector and merchant community, analyst relations, social media efforts, and increasing executive visibility.
PARIS: Publicis Groupe has acquired Seattle-based digital marketing and strategic communications company PBJS, which counts Microsoft as its client. PBJS will operate autonomously, aligned with Publicis Events Worldwide, and PBJS founder and CEO, Bob Bejan, will continue to manage the firm. Bejan now reports to John Farrell, president and CEO of Publicis' SAMS marketing services division.
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Aarti Shah highlights news speculating about the effectiveness of the WE campaign.
Aarti Shah reports that TiVo is cutting its marketing and subscriber acquisition costs but has not yet cut its PR budget.
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