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Latest Consumer News

Hasbro presents play to launch preschooler game

Nicole Zerillo May 21, 2008

NEW YORK: Hasbro's new preschooler game series, Noodleboro by the Playskool brand, kicked off its consumer launch with a musical play performed May 13 for media at the New World Theater in New York City.
 

Intel engages consumers with an online campaign

Aarti Shah May 22, 2008

SANTA CLARA, CA: Intel has launched an online consumer campaign as part of its new marketing strategy, which encourages its users to demonstrate how the company's technology impacts their lives.
 

Crystal Light, students join in cause push

Nicole Zerillo May 21, 2008

TARRYTOWN, NY: Kraft is sponsoring an initiative that paired at-risk high school girls with college students to pitch product ideas to the company.
 

In Brief

MIAMI: Treskoi PR signed several national clients, including text messaging service Text-to-Party, physician administrative support company PracticeWorx, designer sportswear collection ACDG by Nick Law, and Talika Cosmetics of Paris, for its Latin American outreach. Three  local clients also signed with the agency.

NEW YORK: City Harvest, a nonprofit that delivers food to hungry New Yorkers, hired Rubenstein PR, effective July 28. The agency will handle PR for City Harvest's annual events, including the upcoming fundraising event and auction Focus: An Evening of Photography, on September 18.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Supercar invites Fox to take a ride

David Ward May 21, 2008

Who is your client and what are its media goals?
 

Playskool builds a positive message with a playground

Randi Schmelzer May 21, 2008

Initially a cause-marketing campaign between Hasbro's Playskool brand and nonprofit Boundless Playgrounds, the partnership quickly became something else, says Dawn Wilcox, GM of Allison & Partners. It "evolved into a social impact, grassroots, advocacy, community relations effort... to make sure children have the right to play."
 

Foley's NY Pub grabs media attention by banning song

Tonya Garcia May 21, 2008

When Foley's NY Pub signed with JRM Communications on March 3, St. Patrick's Day was right around the corner.
 


On PRWeek blogs

Alexandra Bruell blogs about Yansi Fugel, who is using a digital strategy to promote her new line.
 
Kimberly Maul blogs about the expansion into the hispanic market of a campaign by The Walmart Foundation and the Alliance to Save Energy.

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