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This Week

NEW YORK: MeetingWave, an online tool that facilitates offline meetings, selected Trylon SMR as its AOR. Trylon will handle media relations for the technology company.

SAN MATEO, CA: Biz360 launched Opinion Insights, a monitoring and measurement solution that analyzes consumer opinion gathered from shopping, consumer product, and expert review Web sites.

STOCKHOLM: Cision's board of directors replaced its CEO ahead of third quarter earnings. It appointed Hans Gieskes as CEO, effective immediately, replacing Niklas Flyborg, who held the position since February 2006. Gieske is a former CEO of LexisNexis.

Media Watch

Who is the blogosphere's next 'American Idol?'

On the eve of the 2008 Idol coronation, BuzzLogic is releasing the season's influencer "buzz," to highlight how contestants fared with blogosphere opinion leaders. This season of American Idol has been impossible to predict, and the David vs. David showdown has given fans and bloggers much to discuss.

Click here to read on...

New PRWeek blog

Marketing to a social Web

This PRWeek/Visible Technologies webcast, Interacting with Social Media to Strengthen Communication Strategies, features Jeff Zabin, Aberdeen Group research analyst and an industry case study from Bob Pearson, Dell VP of communities and conversations.

Check out the archived webcast. To access slides from this event, click here.

Date: June 19, 2008
Duration: One hour

Sponsored by Visible Technologies

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Latest Products & Tools articles

Relief groups turn to Twitter amid crises

Frank Washkuch

From Asian disasters to SoCal wildfires, Twitter has often been the first source for vital updates

Staying on top of the conversation

Keith O'Brien

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from a variety of firms, companies, and other organizations will gather in a roundtable discussion about the issues affecting them and their peers. Keith O'Brien and Alexandra Bruell were in Boston to discuss digital PR.

Webinars provide participants interactive experience

Jaimy Lee

Many agencies see webinars as the next generation of press releases. Unlike webcasts, which function as online conference calls, webinars produce an interactive - and more interesting - experience for participants at home or the office, says Doug Winfield, VP of digital strategy at Waggener Edstrom, who points out that the technology has taken a foothold in retail, healthcare, and financial PR.

The Cycle

Tonya Garcia has been blogging from the NIRI show. Click here to see her latest posts.

Expert Q&A

UPDATE: Medialink stock reaches record low
By Tonya Garcia

NEW YORK: Medialink's stock price dropped to under one dollar last week, reaching its lowest price in company history.

At one point Wednesday morning, May 28, the broadcast and multimedia PR firm's stock price was listed at $1, but yesterday, May 27, the official close price was 89 cents; its lowest close in history. It closed Friday at $1.07. NASDAQ rules require companies to maintain a minimum closing bid of $1 per share. Failure to do so for 30 consecutive business days runs the risk of delisting. A one-year chart of the company's stock shows a gradual and persistent fall; the 52-week high for Medialink stock is $6.50, the low, reached during Thursday, was 87 cents.

COO Larry Thomas said those speculating about the well-being of the company were "connecting the dots in a way they shouldn't be connected," pointing out that the company has added five sales people in the past 90 days and is looking to fill other positions.

In its Q1 report released last week, the company reported a $2.5 million loss.

PRWeek reported the May 16 departures of Mary Buhay, former SVP of corporate communications, and Michelle Wallace, former SVP of client services. Thomas said the company is not looking for replacements for them but is "continuing to structure the business in a way that makes sense for the current market."

"It's part of the changes in the overall media landscape [and] changes in the broadcast PR industry," said Thomas. "The way to improve confidence overall is to make sure we have services that are relevant, [which is] what we're doing now."

When the Q1 results, released May 15, showed an 11.1% drop in revenues from the same period last year for a total of $7.1 million, Medialink CEO Laurence Moskowitz said in a statement that the company is suffering from the overall economic downturn. He noted a "sharp decline in business in March," but said that "April's results were back in line with our expectations," and the company had begun a "realignment of our domestic media communications group" to improve sales and services.

Medialink CFO Kenneth Torosian also attributed Q1 losses to problems with investor, Pequot Capital. "According to their public filings, Pequot held approximately 14% of the Medialink common stock," Torosian wrote in an e-mail. "The sale of over 900,000 shares of the Medialink stock, a generally thinly-traded security, in a short period of time put price pressure on the stock."

Medialink's Teletrax digital video tracking service reported a revenue of $1.1 million, an almost 60% increase from the year-ago period, but it incurred an operating loss of $825,000.

"We also are continuing the re-evaluation of the overall business plan for Teletrax while we explore various means of tracking video on the Internet," Moskowitz said in the earnings statement. 

PR Toolbox

PRWeek's Q&A column, PR Toolbox, provides relevant and useful information from the PR services industry for PR professionals. This is a great opportunity for you or your client to share your techniques, and demonstrate your expertise in a field.

Submissions are collected 10 days in advance of the print publication (two Thursdays before the issue date) and word count is 150.

Please contact our editorial assistant, Beth Krietsch, with Toolbox pitches.




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