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Latest Consumer News

Harley's new line hits the road with skateboarders

Nicole Zerillo May 15, 2008

MILWAUKEE, WI: Harley-Davidson will take its newly released Dark Customs line on a skateboarding tour this June in an effort to align the new motorcycle designs with a younger demographic.
 

MADD relaunches walks, local efforts

Ted McKenna May 15, 2008

IRVING, TX: Mothers Against Drunk Driving (MADD) relaunched its 5K walks with a new name, "Walk Like MADD," and more national support for local grassroots efforts to back its issues.
 

Chrysler deal tries to pump up US drivers

Tonya Garcia May 15, 2008

At a time when gas hovers at an astronomical $4 per gallon, $2.99 would seem like a gift. Chrysler wants to give this present to its customers - for three whole years - through its Let's Refuel America campaign.
 

In Brief

NAPA, CA: Senetek hired Michael Rogers Public Relations for the September 4 launch of Pyratine-6, a cytokinin-based skincare line, as well as ongoing PR and corporate positioning. Senetek is a Napa, CA-based life sciences company that develops anti-aging technology. Work began August 1.

MIAMI: Tara, Ink., a boutique PR agency with offices in Miami Beach and Los Angeles, hired Leon Nieuwoudt as head of new business development for its hospitality, entertainment, and fashion practice areas. He will be based out of the agency's Miami Beach office.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

Hitting a new stride

Nicole Zerillo May 12, 2008

With the launch of a new brand platform, New Balance's communications team hopes to connect with consumers by tapping into their emotional connection with running.
 

Dove's 'Real Beauty' is not the image of transparency

May 14, 2008

No one doubts those are "real" women that appear in Unilever's Dove advertisements. They have real curves - hips and all - and even very real wrinkles, sags, and bags in the pro-age ads, which were part of Dove's much-heralded "Campaign for Real Beauty." Victoria's Secret's models these are not.
 

Ronald McDonald dares the media to 'Tackle the Tower'

Ivey Overstreet May 14, 2008

The Ronald McDonald House of Cleveland (RMHC) needed to breathe new life into its 6th annual Tackle the Tower campaign, a fundraising event that challenges participants to run up the 37-story Erieview Tower.
 

Art Institute makes a splash with unique grand opening

Kimberly Maul May 14, 2008

The Art Institutes, a division of the Education Management Corporation (EDMC), opens many campuses across the country each year. But rather than a ribbon-cutting ceremony, the school likes to bring creativity to its openings.
 

Air pollution agency gets KTLA help

David Ward May 14, 2008

Who is your client and what are its media goals?
 

On PRWeek blogs

Jaimy Lee writes about Pfizer's new Lipitor ads following a halt in its advertising six months ago.

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