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Latest Technology News

Dillard enlists H&K to lead its rebranding

Kimberly Maul May 01, 2008

NEW YORK: Dillard University, a historically black university in New Orleans, hired Hill & Knowlton to oversee a major rebranding campaign.
 

Edelman launches new creative unit

Nicole Zerillo May 01, 2008

NEW YORK: Edelman launched a new division, Edelman Studios, to allow aspiring filmmakers, or anyone, to pitch and develop creative content for its clients, including short and feature films, TV shows, and webisodes.
 

LG's 'Scarlet' is just a commercial

Alexandra Bruell April 29, 2008

LG Electronics' $100 million marketing and advertising campaign for a new series of flat panel TVs took an unusual turn last night. About 500 people crowded into the Pacific Design Center in Hollywood for what they expected was a screening of a new TV series entitled Scarlet, but Scarlet turned out to be a red back panel TV from LG, the the Wall Street Journal reports.
 

Sybase hires Bite as AOR after firm creates client-conflict unit

Aarti Shah April 25, 2008

SAN FRANCISCO: Sybase has selected Bite Communications as its AOR after the international agency opted to create a new division to sidestep potential conflicts with its existing clients
 

In Brief

EAST RUTHERFORD, NJ: MWW Group promoted Saurabh Wahi to SVP of its digital media practice, DialogueMedia. Wahi, who will lead the practice, was previously a VP in the division. In addition, John Ratcliffe-Lee was promoted to senior digital media specialist. The moves follow the recent exits of two senior staffers at DialogueMedia: Tom Biro and Chris Thilk.

Check out all the briefs at inbrief.prweekblogs.com

 

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Latest Technology Features

Cost of collecting information is more expensive than you think

Keith O'Brien May 01, 2008

In a previous column, I extolled the virtues of monitoring Twitter for information about your company (or client's) reputation, products, and brand. It's also great for finding a column idea.
 

'Evening News' boosts Tupperware

David Ward April 30, 2008

Who is your client and what are its media goals?
 

Success in viral marketing is a hit-or-miss proposition

Beth Krietsch April 28, 2008

A video of Kobe Bryant jumping over a speeding car while wearing Nike's new Hyperdunk shoes garnered more than 2.5 million views on YouTube
 

On PRWeek Blogs

Jaimy Lee writes that Cedra Clinical Research will officially launch its viral drug Web site in late September

Jaimy Lee discusses how GlaxoSmithKline is facing criticism for its HIV drug ads



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