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Latest Consumer News

Munchkin's Project Pink champions breast exams

Kimberly Maul May 01, 2008

NEW YORK: Munchkin, the infant and toddler product company, hired Formula to promote its upcoming cause campaign, Project Pink, that encourages mothers to get a breast exam.
 

Nobody fairs well in Miley photo uproar

Tonya Garcia May 01, 2008

The land of Disney is not the happiest place on Earth these days. A photo of its teen princess Miley Cyrus (a.k.a. Hannah Montana), shot for the May issue of Vanity Fair, has been making the rounds on the Interwebs and causing an uproar with parents, some who threatened to build Hannah-Montana-paraphernalia bonfires.
 

Norwegian seeks AOR

Nicole Zerillo April 25, 2008

MIAMI: Norwegian Cruise Line (NCL) is currently in the midst of a search for a new AOR to begin work in early June, PRWeek has learned
 

LG's 'Scarlet' is just a commercial

Alexandra Bruell April 29, 2008

LG Electronics' $100 million marketing and advertising campaign for a new series of flat panel TVs took an unusual turn last night. About 500 people crowded into the Pacific Design Center in Hollywood for what they expected was a screening of a new TV series entitled Scarlet, but Scarlet turned out to be a red back panel TV from LG, the the Wall Street Journal reports.
 

In Brief

BEVERLY HILLS, CA: Hilton Hotels Corporation hired Ellen Gonda as SVP of global communications and PR, effective October 1. Gonda, who previously was director of communications for the Americas for The Carlyle Group, will oversee corporate communications for the company.

TORONTO: New Sage Energy Corp, a Candian oil and gas company, chose Agoracom Investor Relations as its agency of record for online outreach.

Check out all the briefs at inbrief.prweekblogs.com

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Latest Consumer Features

So Low uses celebrities to boost West Coast presence

Alexandra Bruell April 30, 2008

In May 2006, casual loungewear brand So Low, based in LA, was only selling on the East Coast. The company looked into building a presence on the West Coast, but after conducting new research on the brand, it found that the age group it was targeting, 25 to 35, was too old.
 

Tappening pushes product to curb bottled-water craze

Ted McKenna April 30, 2008

Bottled water will always have its various uses, but when the average consumer typically is not far away from a source of clean, free tap water, the production and disposal of it can become wasteful.
 

'Evening News' boosts Tupperware

David Ward April 30, 2008

Who is your client and what are its media goals?
 

On PRWeek blogs

Jaimy Lee reports that the FDA warns ADHD drugmakers about false advertising.

Jaimy Lee blogs about a JAMA report on media bias in drug study reporting.



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