Balancing Sales & Soul

Download FREE Report with survey findings about how consumers engagement with brands and causes they care about

Despite lofty expectations for corporate social responsibility, consumer skepticism is at an all time high. Gone are the days of simply putting pink ribbons on packaging to stand out or sell more products. 

MSLGROUP Americas commissioned the Social Purpose Index (SPI), a survey of 1,000 U.S. consumers, to more deeply explore consumer expectations around cause-related efforts and the ways consumers wish to be engaged.

This new research reveals valuable insights for all marketers and communications professionals to build meaningful purpose-driven programs that include a memorable, meaningful and credible link to brand values and products.